We are farmer since always.
Our Company was essentially focused around the olive
oil harvest, the cattle breeding, and a few other
products for the exclusive usage of my family (as
for instance, honey, wine, vegetables, home made
bread).
Since always we have maintained the same tradition
doing every thing arstisanally, as our parents had
teach to us during the olives and grape harvest or
in other cheers moments. To our tradition we have
added the control of the quality and the attention
for each production phase so we always obtain
products objectively of finest quality but with a
great and fine cultural and historical background.
It is in the middle of Italy, in its green heart
that my products come to life, cuddled since when
they are still on the plant, in the noisless silver
Valley (silver is the reflex of the olive tree
leaves which cover sinuously the hill). The olive
oil plantation is situated 450 m over the level of
the sea, it is bordered by rock faces and steep
precipice; the effect which you can have if you come
in this valley is that the perception of the time
and the space is lost between leaves and sky which
wont let you understand where is the border line
between them.
The aroma which you can smell is exactly the aroma
of the olive oil wood and dry hay.Exactly where my
olive trees live and breath and in Montefalco,
Federico II, lived in Foligno, opened its hunts with
the hawk.Also Dante Alighieri in its verses talked
about my valley and in Foligno decided to print the
first copy of the “Divina Commedia” at the end of
‘400. An apigraph which is reproduced in my olive
oil bottles.
In 1716 the Pope Clemente XI coming through this
valley and moreover through my olive plants was
amazed ans wanted to leave his sign on a stone; the
sign has been ruined by the passing time and from
the last earthquake. Our slogan has been inspirited
from this fact: “Since 1716 a squeeze of History” to
remember that Laurenzi is quality and also history
and Umbrian traditions. The pictures of this valley
give us the idea of the hand made work which has to
be done to obtain a bottle, with natural harvest
methods and updated expression of how it was done
centuries ago. Also for all this well done job my
father Giuseppe got important international
acknowledgments; one of our olive oil bottle is
still exposed to the Italian-American Museum. Today,
with a lot of work but with a renewed passion for
our valleys, we keep the memories which feed our
hearts with a lot of beauty every day.
